Justin Bieber

Justin Drew Bieber (pronounced /ˈbiːbər/, BEE-bər; born March 1, 1994)is a Canadian pop-R&B singer. His performances on YouTube were seen by Scooter Braun, who later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid.

His debut single, "One Time", was released worldwide during 2009, and charted within the top 30 in over ten countries. It was followed by his debut release, My World on November 17, 2009, which was certified platinum in the United States, which at the time gave Bieber the highest debut by a new artist in the year, and made Bieber the first artist to have seven songs from a debut album chart on the Billboard Hot 100. His first full studio release, My World 2.0 was released on March 23, 2010 and has since received similar success; debuting at number one and within the top ten of several countries and was certified platinum in less than two months of release in the United States. It was preceded by the international hit song, "Baby".

Bieber was born on March 1, 1994, in Stratford, Ontario. Bieber's mother, Pattie Mallette, was 18 years old when she became pregnant with her son. Mallette, who worked a series of low paying office jobs, raised Bieber as a single mother. However, Bieber maintains contact with his father. As he grew, Bieber taught himself to play the piano, drums, guitar, and trumpet. In late 2007, when he was twelve, Bieber sang Ne-Yo's "So Sick" for a local singing competition in Stratford and placed second. Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber's popularity on the site grew.

While searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def, clicked on one of Bieber's videos by accident. Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!" However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13, to Atlanta, Georgia to record demo tapes. A week after arriving, Bieber sang for R&B singer/songwriter Usher, who arranged an audition with Antonio L.A. Reid at Island Def Jam Music Group, who in turn signed him to Island Records in October 2008. Justin Timberlake was reportedly in the running to sign Bieber, but he eventually signed with Usher. Bieber and his mother then moved to Atlanta, also the home of Usher and Braun, to base his career.

According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views." Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let’s not use expensive cameras.' We’ll give it to kids, let them do the work, so that they feel like it’s theirs," recalled Braun. Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube.

Usher comments that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly." As a result, Usher, Braun, Bieber's bodyguard Kenny, and other adults surrounding Bieber constantly coach him on handling fame and his public image. After signing Bieber, Usher appointed one of his former assistants, Ryan Good, to be Bieber's road manager and stylist. Good, once nicknamed Bieber's "swagger coach", created a "streetwise look" for the singer which consisted of baseball caps, hoodies, dog chains and flashy sneakers. Amy Kaufman of The Los Angeles Times comments, "Though a product of a middle-class suburban upbringing in Stratford, Ontario, Bieber's manner of dress and speech ("Wassup man, how you doin'?" or "It's like, you know, whateva' ") suggest he's mimicking his favorite rappers."

Bieber is often featured in teen magazines such as Tiger Beat, and has been labeled a "teen hearthrob".